For this project we wanted to aim at the age group from which a child gets their first account. The reason for this was that we identified that people tend to stay with the same bank they start with unless they have a really bad experience. As a result we wanted to aim the bank service from the age of 11. We found out that this age group don't tend to be educated on banking and that they don't use online banking. As a result we wanted to create something that would educate and engage users. With this age group in mind, we thought what better than a game, but not just another game, one that entertains whilst educating.